Stonebranch Seizes on the Power of Enablement for Channel Success

By |February 3rd, 2016|Enablement|

Earlier this month Stonebranch, a new CallidusCloud client and market leader in workload automation solutions announced the launch of a worldwide partner program (read more here). Although Stonebranch is a new customer, our champion at [...]

Content. Content. Mega-content.

By |November 13th, 2015|Enablement|

Remember J.K. Simmons’ portrayal of J. Jonah Jameson in the 2002 Spider-man movie? I’ll never forget him looking through the deluge of Peter Parker’s photos saying “Crap. Crap. Megacrap” and then of course buying the [...]

Enablement Works Best When You Think Like a Customer

By |November 3rd, 2015|Enablement|

Putting together a sales enablement strategy requires you to look through both ends of the telescope. The big end encompasses all of your products and services, all your bundles and solutions, and all the various [...]

The Truth About Enablement: a Preview of New Research from CSO Insights from Tamara Schenk

By |October 29th, 2015|Enablement|

On Nov. 10, CallidusCloud is presenting the 2015 Sales Enablement Summit at the Corinthia Hotel in London, a day-long event that will explore the modern state of enablement and how your business can help your [...]

Wanna Get Your Content Manager Fired? Ignore Structure in Your Sales Enablement!

By |October 6th, 2015|Enablement|

Nothing is more anxiety-producing than not having control of your own future. It’s true for most of us, but for some people their futures and the way their performance is viewed is totally out of [...]

5 Things You Can Do To Change Your Salespeople Into Subject Matter Experts

By |September 29th, 2015|Enablement|

The role of salespeople is changing. The role is no longer about cajoling a prospect into signing a contract, nor is it even about telling the entirety of the story to the prospect. It’s now [...]

Secrets to a Great Sales Playbook

By |June 23rd, 2015|Enablement|

After the generation and hand-off of leads, there may be no higher-contact area between sales and marketing than the sales playbook. Marketing develops this tool, primarily, and sales uses it on a daily basis, making [...]

Which Two-thirds of Your Content Are You Wasting?

By |June 3rd, 2015|Enablement|

Companies have come to understand that content is king, and they’ve spent a lot of money worshipping at content’s altar. In 2014, according to Advertising Age, three-quarters of marketers said they planned to increase spending [...]

Sales’ Next New Role: Engagement Ambassador

By |May 28th, 2015|Enablement|

Last year, Richard Edelman provoked a bit of controversy in the annual Edelman Trust Barometer Report when he recommended that the CEO should become the Chief Engagement Officer. Specifically, Edelman said, the CEO should be [...]

Getting a Handle on your Sales Enablement Crisis

By |April 1st, 2015|Enablement|

Sales is in panic! They need content now or deals will die – but they can’t get it. Marketing rushes to generate what sales needs, but by the time they do sales is working different [...]