Ever since the 1992 men’s Olympic basketball team, the term “Dream Team” has been a part of our lexicon. That team, which included 11 hall-of-famers and which won the gold medal by defeating opponents by an average of 44 points – embodied the pinnacle of talent in their field, a can’t-be-beaten combination of players who were best at their profession.
CallidusCloud Dreamforce 2014

But that was basketball. Your business is in a different sport altogether – it’s in a competition for sales. And the details of that competition mean that the problems you must address are different from those of other businesses.

Addressing those problems requires some solutions. You probably already have CRM in place, which is great for managing customer records. But for many companies, that’s where it stops. That’s like sticking Charles Barkley on the court by himself and expecting a win.

The reality is that you have problems and ambitions that go beyond customer records – CRM is critical to your success, yes, but there are other solutions that can make CRM even more valuable and tackle issues and add capabilities that CRM isn’t designed for.

This is one of the great opportunities at Dreamforce, Salesforce.com’s massive annual show (this year, from Oct. 13-16). The event spotlights the host’s technologies, of course, but it also gathers under one roof hundreds of other companies whose products drive value into and out of CRM. By understanding your company’s needs and the problems you need to solve, you can use the show as the forum for building a software dream team of your own.

Of course, we think that CallidusCloud should be a key member of your dream team. We’ll be there, spotlighting our Lead to Money solutions and helping visitors discover how our products complement and capitalize on your existing CRM investments. (You should also come by our booth, N2017, and talk to our team to learn more about the Lead to Money Suite. While you’re there, get a button that may qualify you to play our Lead to Money Machine and win some very nice prizes, including GoPro cameras and a trip to Las Vegas.)

But which other members of your software dream team you choose will depend entirely on the business challenges facing your company. Do you need to add analytics to your software mix? Or project management? Or social media community engagement? And is the next step a customized mobile application that rolls all these capabilities together?

Dreamforce gives you the rare opportunity to see all the possibilities in one place. Few venues offer you the opportunity to envision what your business could be like and how existing technologies could address your present problems. The show also affords you a peek at the next generation of solutions – answers to problems you don’t even realize you have yet. They may be rookies today, but they might be key members of your dream team tomorrow.

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