As a marketer where do you stand in the revenue marketing journey? Do you have revenue targets on your horizon? If yes, don’t miss RevTalks, a must-attend event for all revenue marketers to be held on January 27, 2014 in San Francisco. It is the first-ever revenue marketing summit and will be Ted Talks style.
If you’re like most, revenue marketing is something you’re still working on. According to the Pedowitz Group, only some 500 companies are in the last stage of nirvana where marketers take responsibility for revenues and deliver on them. Revenue marketing is a long journey that takes time and needs plenty of inspiration.
If you’re attending, be sure to listen to Giles House, CMO at CallidusCloud give a Ted Talks style presentation on the new power couple, sales & marketing. Robert Israch, Vice President of Global Marketing Programs at Netsuite will also be presenting – you don’t want to miss it. They will be among 36 senior level marketers and VPs of sales who will share their “aha” moments as they transformed their marketing departments from cost centers into revenue centers.
Because the event is modeling after the popular Ted Talks, each presentation will last 15 minutes and will have “an idea worth sharing”, promises Debbie Qaqish, Partner& Chief Strategy Officer at the Pedowitz Group in her interview to Funnelholic.
The various tracks include:
- Change management
- Sales & marketing alignment
- Strategy to execution
- Organization structure & team
- Data & analytics
Not only can you learn from marketers who transformed their marketing departments from cost centers to drivers of revenue, you can also network with 400 other marketers who are all focused on revenue generation.
Don’t miss the opportunity to transform your marketing department. We at CallidusCloud are proud to be a platinum sponsor of the event. Find us at one of the tables. See you soon!