Email newsletters are a great way to build new relationships and nurture existing ones. If done right, they can build brand awareness, foster loyalty, and increase your reach. Being an essential part of email marketing, newsletters work as a great way to get new leads, broadcast the latest company news, promote your upcoming events and webinars, and publish your latest blogs and whitepapers.
For marketers e-newsletters help meet one of their basic and perennial needs: list building. Just add a short newsletter subscription form with an attractive Call-to-Action button on your home page, across your website, and on your social pages and watch your lists grow.
Once you get people to sign up, how do you keep your audience happy, attentive, and engaged? For starters, you should start an e-newsletter only if you can deliver well-designed, engaging content on a specific date of every month, month after month, year after year. This way you build up anticipation and credibility among your audience.
There are several other aspects you need to look into to create a compelling newsletter. And needless to say, the devil is in the details. For instance,
- Did you know that your total newsletter size shouldn’t exceed 50k in size?
- Did you know that it is best to avoid special characters in your e-newsletter?
Learn all this and much more today. Download our free best practice guide: Email Newsletters for Lead Nurturing.
In this best practice guide we examine the following in detail:
- Design and layout
- Creating engaging content
- Social sharing options
- CAN-Spam regulations
- Setting expectations
- Email delivery benchmarks
- Testing and troubleshooting
Download the guide today and become an e-newsletter pro.