Pay per click (PPC) ads are a great way to get high-quality leads. The leads that come from them are typically further down the funnel as they are actively looking for products and solutions. In other words, these leads are often prepared to buy.
PPC ads or search ads work well, both for marketing as well as for sales. They can be used to promote marketing’s webinars, ebooks, and events. They can also be used to connect buyers directly to sale reps through free trials, demos, and special offers, leading to top line growth.
For years, digital advertising has been on a consistent growth streak and is predicted to be more than a $47 billion market in 2014, with search advertising being the most popular format, says eMarketer. A growing digital advertising market has also seen increased adoption among B2B marketers. According to a MarketingSherpa survey in 2012, 48% of B2B marketers use PPCs as a lead generation tactic and 32% of them found it to very effective.
So how do you generate great PPC ads that pull leads and convert them into buyers even while facing budget constraints? The key lies in a robust keyword strategy, sharp ad copy, effective landing pages, and irresistible Call-to-Action buttons. While this may sound simple enough, the devil is in the details.
In this free white paper: Beginner’s Guide to PPCs we drill down into the nitty-gritty. We help you:
- Plan out your campaign
- Identify your keywords
- Identify your negative keywords
- Organize your Google Adwords account
- Improve your quality score
- Develop a bidding strategy
- Get the right campaign settings
- Optimize and measure results
In the PPC world there is constant room for improvement. You need to rigorously track click through and conversion data to tweak, optimize, and experiment with your bids. Ultimately, the end goal of your PPC campaign should be to get the maximum number of conversions with minimum ad spend.
To learn how to become successful at PPC ads download our free white paper today: Beginner’s Guide to PPCs.