Did you think marketing automation was only for marketers? Think again marketing automation can be as much for sales as it is for marketing. Don’t let sales be a mere bystander to marketing automation.
While you might be familiar with how marketing automation can turn your website into a lead magnet and turbocharge your marketing campaigns, you might be less familiar with what marketing automation can do for sales reps. Here are just a few things that sales can do with marketing automation:
- Get a unified view of each lead with complete lead intelligence including demographic and behavioral information.
- Get real-time alerts when a hot lead visits your website.
- Run hyper-targeted campaigns for specific accounts even from a mobile phone.
- Integrates into a gamut of sales enablement tools.
To know more download our free white paper today! Marketing Automation: Closing the Marketing and Sales Gap.
What’s more? Marketing automation can also help significantly bridge the gap between marketing and sales, a gap that is very common across organizations, and highly detrimental to the success of any organization.
New-age marketing automation solutions with its process integration, sales-oriented features, and tools ensure real-time communication between marketing and sales departments, making lead management a truly collaborative process. This way both teams gain from each other’s insights and experiences: sales’ feedback helps marketing optimize its marketing campaigns, which in turn results in more focused lead generation campaigns that yield higher quality leads that close faster, making it a virtuous cycle. In addition, the common lead view between marketing and sales helps them to take action on decisions immediately, eliminate lead-lag, and attain a higher conversion rate.