Did you think marketing automation was only for marketers? Think again marketing automation can be as much for sales as it is for marketing. Don’t let sales be a mere bystander to marketing automation.

marketing automationWhile you might be familiar with how marketing automation can turn your website into a lead magnet and turbocharge your marketing campaigns, you might be less familiar with what marketing automation can do for sales reps. Here are just a few things that sales can do with marketing automation:

  • Get a unified view of each lead with complete lead intelligence including demographic and behavioral information.
  • Get real-time alerts when a hot lead visits your website.
  • Run hyper-targeted campaigns for specific accounts even from a mobile phone.
  • Integrates into a gamut of sales enablement tools.

To know more download our free white paper today! Marketing Automation: Closing the Marketing and Sales Gap.

What’s more? Marketing automation can also help significantly bridge the gap between marketing and sales, a gap that is very common across organizations, and highly detrimental to the success of any organization.

New-age marketing automation solutions with its process integration, sales-oriented features, and tools ensure real-time communication between marketing and sales departments, making lead management a truly collaborative process. This way both teams gain from each other’s insights and experiences: sales’ feedback helps marketing optimize its marketing campaigns, which in turn results in more focused lead generation campaigns that yield higher quality leads that close faster, making it a virtuous cycle. In addition, the common lead view between marketing and sales helps them to take action on decisions immediately, eliminate lead-lag, and attain a higher conversion rate.

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