Are you grappling to keep your global marketing strategy relevant in an ever-changing global market where customer interests and predilections matter more than ever? The rules of engagement are changing; and changing fast thanks to technological innovations.
Marketing today is in a constant state of flux as it tries to reinvent itself in a world forever redefined by social media, mobile, and big data. Virtually every day new tactics, platforms, and formats emerge redefining the marketing landscape.
Gone are the days of push marketing, today inbound is the name of the game. In fact by 2015, over 70% of inquiries will be inbound according to B2B research and advisory firm SiriusDecisions. Today anonymous prospects scour the web for product information, prices, and reviews, completing over 60% of the buying journey before even speaking to a sales rep. CallidusCloud Marketing Automation puts a powerful tool in the hands of marketers and sales folks that can identify anonymous prospects, nurture, prioritize, and convert them into paying customers. What’s more our cloud-based platform also allows marketers to track and connect with prospects on the social media channel of their choice and run targeted campaigns even from a mobile phone, anytime, anywhere. Marketing automation is an important piece in the brave new world of marketing.
On Thursday, March 13th listen to the brightest brains in marketing and business as they examine the ways technology, market forces, and the mobile web will transform marketing at The Economist’s The Big Rethink 2014 US in New York. This is the first time the prestigious British magazine has organized the big draw for CMOs on this side of the Atlantic.
Featured topics at this year’s event include:
- Effective global marketing strategies
- How to beat your competitors
- Reinventing your brand
- Managing digital in the C-suite
- Fine-tuning big data
- Marketing to China
- Real-time marketing
- Mobile video ads
- The future of social media
While at The Big Rethink 2014, you can schmooze with CMOs, SVPs, and directors of marketing from Fortune 1000 companies from around the world. Also do check out the CallidusCloud booth; we are proud to be a sponsor.
In case you are unable to attend, no worries, we’ll give you a recap.