Five years ago, B2B looked at social media as the shiny new toy and thought of it as, nice to have. But that’s no longer the story. Today, prospects and customers turn to LinkedIn and Twitter for peer reviews, product feedback, and to air grievances. There’s no product too complex to have a social media presence.
Social media is an important channel to find leads, engage them, and convert them. Sales reps can use social as a great way to engage with prospects on the platform of their choice. These prospects seek unbiased information. Connect with them at the right moment and give them the information they need. Technologies like LeadRocket can make real-time social engagement and tracking easy.
For marketing, social media can start off as a great PR tool to amplify your message to a wider audience. But the ultimate aim of your social media marketing plan should be to create a community of prospects, partners, and customers, who believe in your company and can evangelize your cause.
With new social media channels rolling in each day, it is easy to be overwhelmed by the continuous pressure to be active and engaging on each of them. Additionally, one solution does not apply to all channels. Having said that, some basic best practices apply across social media.
Check out our free whitepaper on B2B Social Media Marketing. This whitepaper covers the various steps to structure and optimize your social media campaign such as:
- Determine your target audience
- Chalk out your marketing strategy
- Create great content
- Engage prospects on social media
- Optimize campaigns by monitoring responses
- Generate metrics
Download our free whitepaper on B2B Social Media Marketing today.