Five years ago, B2B looked at social media as the shiny new toy and thought of it as, nice to have. But that’s no longer the story. Today, prospects and customers turn to LinkedIn and Twitter for peer reviews, product feedback, and to air grievances. There’s no product too complex to have a social media presence.

Social media is an important channel to find leads, engage them, and convert them. Sales reps can use social as a great way to engage with prospects on the platform of their choice. These prospects seek unbiased information. Connect with them at the right moment and give them the information they need. Technologies like LeadRocket can make real-time social engagement and tracking easy.Sales and Marketing Alignment

For marketing, social media can start off as a great PR tool to amplify your message to a wider audience. But the ultimate aim of your social media marketing plan should be to create a community of prospects, partners, and customers, who believe in your company and can evangelize your cause.

With new social media channels rolling in each day, it is easy to be overwhelmed by the continuous pressure to be active and engaging on each of them. Additionally, one solution does not apply to all channels. Having said that, some basic best practices apply across social media.

Check out our free whitepaper on B2B Social Media Marketing. This whitepaper covers the various steps to structure and optimize your social media campaign such as:

  • Determine your target audience
  • Chalk out your marketing strategy
  • Create great content
  • Engage prospects on social media
  • Optimize campaigns by monitoring responses
  • Generate metrics

Download our free whitepaper on B2B Social Media Marketing today.

Related Posts

Using Social Media to Enhance Trade Shows and Conf... Prognosticators at the beginning of this century predicted that the communications revolution and increasing use of digital media would slowly diminis...
How Marketing Can Be the Hero Have you ever asked your sales reps what they think of marketing? More often than not you will hear one of these common comments: Marketers are: ...
World Cup Marketing Lessons – The Capitulati... On Tuesday, host nation Brazil suffered the worst drubbing in 94 years in the highest scoring World Cup semi-final. Without their talisman Neymar and ...
Demand Generation Tactics That Work for Sales Only about 25% of the leads that marketing hands over to sales qualify as immediate sales opportunities. These leads may have expressed some interest ...