Sure, inbound marketing is in vogue today but how do you as marketers get the most out of online prospects who scout the web for features, prices, and reviews but stay anonymous and show little inclination to engage? These prospects refuse to talk to you until they are way advanced in your funnel.

Inbound Marketing StrategyAnd guess what, inbound is not going away anytime soon. In fact, B2B research advisory firm, SiriusDecisions predicts that by 2015, 70% of inquiries will be inbound in nature. Are you prepared for this tectonic shift? Sure you post blogs, host webinars, and publish whitepapers to attract inbound leads. But are these inbound tactics paying off?

Interestingly, inbound leads are very attractive. They have a fair amount of knowledge about your industry and your company as they actively searched to find you and not the other way around. Also, they are far cheaper to market to. According to Mashable.com, inbound marketing costs 62% less per lead than outbound marketing. Understandably, marketing budgets are shifting away from traditional outbound marketing to content creation to drive inbound marketing.

In this scenario, you need a plan to capture inbound prospects and turn them into paying customers. What’s more, you also need to develop an inbound marketing process, that is not just efficient and predictable, but also repeatable.

Come away wiser by joining us at an AMA webcast on How to Get the Most Out of Your Inbound Marketing on April 1, 2014 at 10:00 am PT or 1:00 pm ET. Reserve your seat. Speakers at the webcast include:

  • Rob Israch, VP Global Marketing Programs at Netsuite
  • Giles House, CMO at CallidusCloud
  • Moderator: Anthony Salas, Program Manager at AMA

Technology and data are the secret sauce to get the most out of your inbound marketing. Use technology to ensure you get the most bang for your buck. Track what content and campaigns are popular and who is consuming what. In the webcast we will deep dive into:

  • Web optimizing best practices
  • How to strengthen your database
  • The new approach to demand gen
  • Technologies for real-time reporting
  • Top marketing metrics to review
  • How to translate key metrics into actions

Rest assured, you will come away with a strategy to capture, track, and convert your inbound leads!

Related Posts

The Evolving Role of the Modern Marketer With inbound marketing being the way of the world, customers nowadays seek out vendors and not the other way around. Customers complete over 60% of th...
The End of the Cold Call: From Flying Blind to Cle... By Shreesha Ramdas, Vice President, Enablement for CallidusCloud LeadFormix In our last post on leaky buckets and the sales funnels, we focused on ...
Replacing the cold call: Driving Results with Mark... (Editor’s note: Doug Erb is the founder of Lanshore and an in-the-trenches marketing automation consultant. He’s seen the way marketing automation can...
6 Easy Steps to Aligning Sales & Marketing In my 15+ years as a B2B Marketing Professional, I've seen many changes, specifically within the demand generation function.  In fact, it wasn't too l...