Sure, inbound marketing is in vogue today but how do you as marketers get the most out of online prospects who scout the web for features, prices, and reviews but stay anonymous and show little inclination to engage? These prospects refuse to talk to you until they are way advanced in your funnel.
And guess what, inbound is not going away anytime soon. In fact, B2B research advisory firm, SiriusDecisions predicts that by 2015, 70% of inquiries will be inbound in nature. Are you prepared for this tectonic shift? Sure you post blogs, host webinars, and publish whitepapers to attract inbound leads. But are these inbound tactics paying off?
Interestingly, inbound leads are very attractive. They have a fair amount of knowledge about your industry and your company as they actively searched to find you and not the other way around. Also, they are far cheaper to market to. According to Mashable.com, inbound marketing costs 62% less per lead than outbound marketing. Understandably, marketing budgets are shifting away from traditional outbound marketing to content creation to drive inbound marketing.
In this scenario, you need a plan to capture inbound prospects and turn them into paying customers. What’s more, you also need to develop an inbound marketing process, that is not just efficient and predictable, but also repeatable.
Come away wiser by joining us at an AMA webcast on How to Get the Most Out of Your Inbound Marketing on April 1, 2014 at 10:00 am PT or 1:00 pm ET. Reserve your seat. Speakers at the webcast include:
- Rob Israch, VP Global Marketing Programs at Netsuite
- Giles House, CMO at CallidusCloud
- Moderator: Anthony Salas, Program Manager at AMA
Technology and data are the secret sauce to get the most out of your inbound marketing. Use technology to ensure you get the most bang for your buck. Track what content and campaigns are popular and who is consuming what. In the webcast we will deep dive into:
- Web optimizing best practices
- How to strengthen your database
- The new approach to demand gen
- Technologies for real-time reporting
- Top marketing metrics to review
- How to translate key metrics into actions
Rest assured, you will come away with a strategy to capture, track, and convert your inbound leads!