Internet connected cars, sensors on food, clothes and everything in between. All of these “things” being connected to the Internet means one thing: a lot of data. A lot of big data that has to be stored and analyzed to create personalized experiences. It’s what makes it all so exciting – the data that’s gathered is being harnessed and used to provide better experiences for us. By collecting data on us and our habits the Internet of Things is starting to know us better than we know ourselves.
But the experience isn’t only in our personal lives. The Internet of Things is creating tremendous opportunities for businesses. After all, knowing your buyer is what we, as sales and marketers, struggle with the most.
The insight gained by analyzing the data these things are collecting and connecting the dots is game changing. We can use the data to make strategic decisions that have the potential to increase efficiency and improve productivity. It ties right into the importance of big data.
Take a look at this article to see how the Internet of Things is driving data-driven decision making, and how it can transform your business.