|Sales Enablement Attribute||Leaders||Followers|
|Video content is accessible / viewable on mobile devices (smartphones, tablets)||48%||40%|
|Mobile access to all Marketing-provided collateral, content and assets used by Sales||27%||20%|
|Mobile-available (offline and online) “push” notification of when new / updated content is available||26%||21%|
|Mobile apps are very or extremely effective during the “active” sales cycle||19%||17%|
Source: Mobile Sales Enablement: Fulfilling the Promise of Untethered Selling. 2014. Aberdeen Research.
Mobility can help drive productivity; enabling reps with content, tools, and information, allowing them to sell anywhere, anytime, be it during an elevator ride with a senior executive or at the golf course. This apart, reps can run trackable hyper-targeted email campaigns and engage with prospects on social, even as they stay on top of engagement tracking and analytics to tailor each conversation to prospects’ needs. Also, mobile solutions allow sales reps and sales managers to give and receive instant feedback on sales presentations and meetings, with the capability to compare to peers. Mobile learning gives coaching and training a new lease of life, permitting reps to take courses outside of the classroom, on their own terms. Has Facebook’s success with mobile encouraged you to closely examine your mobile strategy? How many of your sales tools are mobile friendly? Are you better off with it? Do write back in the comments section.