5 Things You Can Do To Change Your Salespeople Into Subject Matter Experts

By |September 29th, 2015|Enablement|

The role of salespeople is changing. The role is no longer about cajoling a prospect into signing a contract, nor is it even about telling the entirety of the story to the prospect. It’s now [...]

Getting a Handle on your Sales Enablement Crisis

By |April 1st, 2015|Enablement|

Sales is in panic! They need content now or deals will die – but they can’t get it. Marketing rushes to generate what sales needs, but by the time they do sales is working different [...]

Replacing the cold call: Driving Results with Marketing Automation and event-based calling

By |February 3rd, 2015|Marketing|

(Editor’s note: Doug Erb is the founder of Lanshore and an in-the-trenches marketing automation consultant. He’s seen the way marketing automation can pay off when it’s combined with a little imagination and a well though-out [...]

Agile Solutions for Telecom Providers

By |July 26th, 2013|Configure Price Quote (CPQ)|

By Steve Jones Vice President, Demand Marketing, CallidusCloud Is CPQ the answer? Deregulation, increased competition, savvy customers, and new technology are all forcing the Telecom industry to change the way they do business. We see [...]