The Three F’s That Can Re-align You Around Your B2B Customer

By |October 28th, 2015|Clicktools|

Remember the old days, when the seller controlled the buyer-seller relationship? Sales and marketing could still focus on simple things, like stuffing customers through the funnel like cattle through a chute. Marketing collected leads, sales [...]

The Most Elusive Metric: Measuring the Customer Experience in B2B

By |September 17th, 2014|Clicktools|

When people hear the term “customer experience,” their thoughts most often turn to B2C relationships. Perhaps the epitome of this is American Girl, a doll line produced by Mattell that focused intensely on the customer [...]