Replacing the cold call: Driving Results with Marketing Automation and event-based calling

By |February 3rd, 2015|Marketing|

(Editor’s note: Doug Erb is the founder of Lanshore and an in-the-trenches marketing automation consultant. He’s seen the way marketing automation can pay off when it’s combined with a little imagination and a well though-out [...]

The End of the Cold Call: From Flying Blind to Clear Skies Ahead

By |February 8th, 2012|Marketing|

By Shreesha Ramdas, Vice President, Enablement for CallidusCloud LeadFormix In our last post on leaky buckets and the sales funnels, we focused on how marketing can better align with sales goals by focusing on the [...]