Remember J.K. Simmons’ portrayal of J. Jonah Jameson in the 2002 Spider-man movie? I’ll never forget him looking through the deluge of Peter Parker’s photos saying “Crap. Crap. Megacrap” and then of course buying the
So, you have a decent-sized marketing mailing list. And you have a lot of things to say about what your company’s doing. Plus, you’re running nurture campaigns, and you have a big show coming up.
At C3 2015, the topic of the customer journey came up a lot. Actually, “the customer journey” came up as something of a myth in several of the thought leader sessions; the idea that there’s
Marketing automation technology enables marketers to reach more potential customers faster and with more measurable results than ever before. It’s truly a golden era for marketers. However, technology doesn’t mean that marketers can shut their