If You Fail to Engage Employees, Engaging Customers Becomes Impossible

By |November 1st, 2016|Clicktools|

Customer engagement and customer experience are often confused and frequently relegated to the care of the marketing department. In both cases, that’s a major error: customer experience should be a part of everyone’s job description, [...]

Understanding – Not Just Hearing – the Voice of the Customer

By |October 18th, 2016|Clicktools|

The last two years have seen a fresh wave of attention paid to customer feedback. The previous wave, initiated by the wider availability of inexpensive survey tools, saw a lot of surveys and efforts to [...]

Sales’ Next New Role: Engagement Ambassador

By |May 28th, 2015|Enablement|

Last year, Richard Edelman provoked a bit of controversy in the annual Edelman Trust Barometer Report when he recommended that the CEO should become the Chief Engagement Officer. Specifically, Edelman said, the CEO should be [...]