Want Real Success? Destroy the Company-centric Customer Experience

By |September 24th, 2015|Other|

(Editor’s note: Today’s guest blogger, Esteban Kolsky, is one of the top independent analysts focused on customer experience, CRM, sales, service and all other aspects of the customer-facing parts of business. His writing on digital [...]

The Most Elusive Metric: Measuring the Customer Experience in B2B

By |September 17th, 2014|Clicktools|

When people hear the term “customer experience,” their thoughts most often turn to B2C relationships. Perhaps the epitome of this is American Girl, a doll line produced by Mattell that focused intensely on the customer [...]