Analytics are great, but they’ll never be as useful as asking customers

By |January 15th, 2015|Clicktools|

In his autobiography, Mark Twain said "There are three kinds of lies: lies, damned lies and statistics.” If commenting on business life today, Twain may well have said, “There are lies, damned lies, statistics and [...]

The Most Elusive Metric: Measuring the Customer Experience in B2B

By |September 17th, 2014|Clicktools|

When people hear the term “customer experience,” their thoughts most often turn to B2C relationships. Perhaps the epitome of this is American Girl, a doll line produced by Mattell that focused intensely on the customer [...]