Are 90% of demand generation campaigns missing the mark?

By |January 19th, 2016|Marketing|

Most executives are down on demand generation campaigns. According to the 2015 B2B Enterprise Demand Generation study from Annuitas, only 10 percent of executives rate their demand gen campaigns as very effective. But is that [...]

Calling All Concerned Parties: the Collaborative Way to Build a Marketing Content Calendar

By |June 12th, 2015|Marketing|

Ignoring the customer journey, even part time, is the equivalent of throwing money away. According to a 2014 McKinsey & Co. study, maximizing satisfaction with customer journeys has the potential not only to increase customer [...]

Demand Generation Tactics That Work for Sales

By |May 22nd, 2014|Marketing|

Only about 25% of the leads that marketing hands over to sales qualify as immediate sales opportunities. These leads may have expressed some interest but need further convincing, further nurturing, before they are ready to [...]

Ultimate Guide to Demand Generation

By |January 15th, 2014|Marketing|

The role of demand generation is increasingly critical in an era where customers find vendors and complete the large chunk of their buying journey before even talking to the vendor. The demand generation function has [...]