Back around the first of the year, I received an email from my health club. I’ve been a member there for 13 years, and this was the first of its kind. It said, in
So, you have a decent-sized marketing mailing list. And you have a lot of things to say about what your company’s doing. Plus, you’re running nurture campaigns, and you have a big show coming up.
Five years ago, marketing automation was a wild, untamed market, with 70 or more vendors battling not just for customers but also for the right to define what a marketing automation application was. What did