Three Ways the IoT Totally Changes Marketing

By |February 26th, 2016|Marketing|

Everyone is enamored with the Internet of Things (IoT) as a way to automate parts of the selling process. Vastly increased up-time, just-in-time restocking of consumables, and use-based up-selling and cross-selling are just three areas [...]

Why Sales Pros Need to Become Experts Explainers of the Customer Value of the Internet of Things

By |October 23rd, 2015|Other|

If you’re in sales, you’re probably getting sick of every pundit on the planet telling you that you need to become a “subject matter expert.” Isn’t that what product marketing’s for, or your sales engineer [...]