An Evolved Customer Demands an Evolved Lead Management Approach

By |October 7th, 2014|Marketing|

A little over a half a decade ago, the buzzword “Sales 2.0” began to bandied about, and it soon found itself the title of an influential conference for sales and marketing people. The objectives of [...]

How to Eliminate Waste in Your Sales Process

By |August 21st, 2014|Sales Performance Management (SPM)|

According to Smart Selling Tools, only 35% of a sales rep's time is spent selling. What about the remaining 65%? Is it full of Muda? What is Muda? Muda is a Japanese word meaning waste [...]

Marketing Automation Guide: How to Get Started

By |March 26th, 2014|Marketing|

Is your marketing team unable to identify leads from your website and laden with mundane, repetitive tasks? Do your sales reps lack lead intelligence and lead visibility? While it is possible to operate manually on [...]

Marketers: It’s Time for Change

By |March 20th, 2014|Marketing|

"Marketing, we love you. Now, change." Check out our @Leanback_blog for a recap on yesterday's #BigRethink in NYC - — The Ideas Economy (@TheIdeasEconomy) March 14, 2014 “Marketing, we love you. Now, change” tweeted [...]

How to Balance Lead Quantity With Quality

By |March 19th, 2014|Marketing|

What do marketers and sales folks worry about the most? Leads, leads and more leads. While you may fill your days running campaigns, hosting webinars, and attending events, it’s all a concerted effort with ONE [...]

Lead Management: No Lead Left Behind

By |December 9th, 2013|Marketing|

The best fiction writer is able to get into the heads of his characters, understanding their desires and fears in order to portray them realistically. All the while, he's guiding them along towards a stirring [...]