An Evolved Customer Demands an Evolved Lead Management Approach

By |October 7th, 2014|Marketing|

A little over a half a decade ago, the buzzword “Sales 2.0” began to bandied about, and it soon found itself the title of an influential conference for sales and marketing people. The objectives of [...]

How to Balance Lead Quantity With Quality

By |March 19th, 2014|Marketing|

What do marketers and sales folks worry about the most? Leads, leads and more leads. While you may fill your days running campaigns, hosting webinars, and attending events, it’s all a concerted effort with ONE [...]

Sales and Marketing Time Wasters to Avoid

By |December 19th, 2013|Marketing|

Aligning sales and marketing to save time As the buyer has changed overtime, so have the roles of marketers and sellers.  As Aberdeen noted in their research brief:  Sales Enablement:  Fulfilling the Last Frontier of [...]

Lead Management: No Lead Left Behind

By |December 9th, 2013|Marketing|

The best fiction writer is able to get into the heads of his characters, understanding their desires and fears in order to portray them realistically. All the while, he's guiding them along towards a stirring [...]