Marketing: are Your Leads Giving Sales a Treasure Map or Sending Them on a Goose Chase?

By |January 20th, 2015|Marketing|

If you’re in marketing, you have certainly heard it. If you’re in sales, you may have said it yourself! “We need more leads!” But is this what sales really means? A study CallidusCloud recently conducted [...]

The Case for a Lead-Qualification Team

By |November 19th, 2014|Marketing|

Editor’s note: This post originally appeared on the blog of LeadFormix, part of the family of CallidusCloud’s companies. It was penned by Tim Duranleau with considerable help from Poornima Mohandas, and everything they argued earlier [...]