Why Sales Should Get Excited About Marketing Automation

By |February 12th, 2015|Marketing|

How does your sales team respond when they hear about an investment in marketing technology? They may be cautious but hopeful – it could result in more leads. They may be skeptical – if marketing [...]

Sales and Marketing: the Numbers that Show How They Feel About Each Other

By |January 23rd, 2015|Marketing|

The stereotypes about the sales and marketing relationship are so well entrenched that both sides almost embrace them, and even laugh about them. Sales is demanding, marketing is flighty; sales is intense, while marketing is [...]

Marketing: are Your Leads Giving Sales a Treasure Map or Sending Them on a Goose Chase?

By |January 20th, 2015|Marketing|

If you’re in marketing, you have certainly heard it. If you’re in sales, you may have said it yourself! “We need more leads!” But is this what sales really means? A study CallidusCloud recently conducted [...]