Sales Forecasting: the Dark Art that Can Doom Your Business When Done Wrong

By |September 1st, 2015|Lead to Money|

Ever noticed how sales managers and sales VPs all get a little weird around forecast time? There’s a bit of edginess in the air; they’re forced into looking at data, and extrapolating some meaning from [...]

Predictive Analytics Can Transform Marketing

By |July 16th, 2014|Marketing|

Advertising genius, John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Decades later, this statement rings true across advertising and marketing and may [...]