6 Easy Steps to Aligning Sales & Marketing

By |May 28th, 2013|Marketing|

In my 15+ years as a B2B Marketing Professional, I've seen many changes, specifically within the demand generation function.  In fact, it wasn't too long ago that we were mass mailing thousands of #10 letter and postcard campaigns or [...]

Sales and Marketing Alignment – Key to Achieving Revenue Targets

By |May 23rd, 2013|Marketing|

By Hannah Hanrahan CallidusCloud We just finished up a few great events - first our own user conference C3 was held in Las Vegas May 5-7, and then we headed straight to San Diego for the SiriusDecisions [...]