Marketing Qualified Leads vs. Sales Qualified Leads: the Reality Gap

By |August 25th, 2015|Marketing|

There are a lot of acronyms out there used to describe leads. I’ve worked in places that used terminology like HQLs (highly qualified leads), AQLs (automation-qualified leads), TALs (teleprospecting-accepted leads), TQLs (teleprospecting-qualified leads), TGLs (teleprospecting-generated [...]