Rescuing Leads from a Leaky Funnel: Returning Leads to Marketing and Marketing Automation

By |March 9th, 2015|Marketing|

The funnel metaphor for sales is well known by now: opportunities go in, then, as marketing and sales further qualify and work those opportunities they turn to leads or are eliminated. It’s an easy metaphor [...]

How to Up Your Lead Nurturing Game

By |June 4th, 2014|Marketing|

Only about 25% of the leads that marketing hands over to sales qualify as immediate sales opportunities. The remaining 75% of leads are time wasters in the eyes of sales. These leads need more convincing [...]