Getting a Handle on your Sales Enablement Crisis

By |April 1st, 2015|Enablement|

Sales is in panic! They need content now or deals will die – but they can’t get it. Marketing rushes to generate what sales needs, but by the time they do sales is working different [...]

Rescuing Leads from a Leaky Funnel: Returning Leads to Marketing and Marketing Automation

By |March 9th, 2015|Marketing|

The funnel metaphor for sales is well known by now: opportunities go in, then, as marketing and sales further qualify and work those opportunities they turn to leads or are eliminated. It’s an easy metaphor [...]