Content. Content. Mega-content.

By |November 13th, 2015|Enablement|

Remember J.K. Simmons’ portrayal of J. Jonah Jameson in the 2002 Spider-man movie? I’ll never forget him looking through the deluge of Peter Parker’s photos saying “Crap. Crap. Megacrap” and then of course buying the [...]

Secrets to a Great Sales Playbook

By |June 23rd, 2015|Enablement|

After the generation and hand-off of leads, there may be no higher-contact area between sales and marketing than the sales playbook. Marketing develops this tool, primarily, and sales uses it on a daily basis, making [...]

How to Create a Sales Playbook

By |May 7th, 2014|Enablement|

Being an important part of sales enablement, sales playbooks can deliver higher revenue, shrink your sales cycle, and ensure consistent branding and messaging. Most organizations already have many parts of a sales playbook; but the [...]

Do You Have a Sales Playbook?

By |May 6th, 2014|Enablement|

Most organizations have some parts of a sales playbook in place even if they don’t call it that. Often times it tends to be collateral and content that are scattered over the real and virtual [...]