Marketing and Sales: Building Bridges

By |August 27th, 2014|Marketing|

We’ve all seen or heard sales and marketing bad-mouth each other, but here are some facts to prove bad relations prevail. A mere 26% of sales reps say marketing consistently delivers sales-ready leads; the overwhelming [...]

How to Make an SLA Between Marketing and Sales

By |April 24th, 2014|Marketing|

A Service Level Agreement (SLA) between marketing and sales maybe just a one-pager, but it can be quite powerful. We recommend an SLA be made between the lead qualification team (which can be a subset [...]