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SALES OPERATIONS PLAYBOOK

Sales Operations is a difficult job. In a given day, sales operations professionals may need to be able to review in-depth financial metrics with a CFO, strategize lead-generation campaigns with a marketing team, and organize and motivate a team of two dozen sales reps to go out and nail their quota.

Keep this guide handy as a reference and when one of the many curveballs of your job threatens to derail your work, you’ll be able to handle it with finesse.

B2B Sales Operations Playbook

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