Success for an organization is measured by its operational efficiency to optimize revenue and profitability. Because the sales team is an important part of any organization, it should always be seeking ways to differentiate, innovate, and optimize processes while increasing productivity.
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Help application leaders supporting sales organizations assess the maturity and the business impact of sales technologies
Understand the key drivers of technology developments
Compare the new and existing entrants into the Hype Cycle and evaluate the risks and benefits for each technology
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*GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner Title: Hype Cycle for CRM Sales, 2017, Author Name(s): Melissa A. Hilbert, Tad Travis, Publication date: 18 July 2017