Marketing Solution

Campaign Management

Push Out Smarter Marketing Campaigns

The CallidusCloud Marketing Solution provides integrated campaign automation and powerful lead management capabilities, so you can have one system for all of your marketing programs — both inbound and outbound. Easily promote your company brand, products, and services through blogs, podcasts, videos, e-books, e-newsletters, white papers, search engine optimization (SEO), social media marketing, and other forms of content marketing. The solution also helps facilitate collaboration between marketing and sales to provide the following results:

  • Increased campaign execution efficiency
  • Improved opportunities management
  • Greater sales effectiveness
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Quickly Deploy Landing Pages

The CallidusCloud Marketing Solution includes a landing page editor that lets you create, edit, and deploy HTML-based landing pages within minutes.

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  • Easy to use: Create landing pages on the fly. Text, visuals, videos, call-to-action buttons, forms — you can have it all on your landing page. No design support needed! You can even optimize your page for keywords yourself.
  • Publish in minutes: Build and deploy your landing pages immediately without any web team support.

Leverage the Wisdom of the Crowd

Whether you like it or not, your prospects discuss your business, products, and services in new digital venues — especially in social media channels. Know what they say, learn what they want, and devise special campaigns to reach out to them.

Schedule posts

Compose and schedule posts for Twitter, Facebook, and LinkedIn through the CallidusCloud social module.

Make URLs easier

Convert long campaign-page URLs to shorter links. Use these shortened URLs in email, social networking sites, and chat.

Measure the results

Monitor clicks and referral traffic, and get a geographic summary of traffic.

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Deliver Personalized Content to Your Target Segments

You can showcase your website’s best assets through LeadHooks, an easy-to-use website conversion application that requires zero dependence on your web or IT team.

  • Promote your content and webinars: Through LeadHooks, you can have a dynamic toolbar appear across your website to highlight your content assets and webinars.
  • Target your audience: You can target your hook according to the audience’s geography and industry.
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Tips and Tricks to Balance Lead Quantity and Quality

Generating a high quantity of high quality leads is one of the biggest challenges B2B companies face today.

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LIVE DEMO

Request a live demo and learn, first hand, how to harness the power of CallidusCloud solutions.

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RESOURCES

The home of a comprehensive collection of eBooks, white papers, webinars, videos, and other media that will help you build your expertise.

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