Nurture Prospects with Intent-Based Emails
With the CallidusCloud Marketing Solution, you can track how your audience perceives your emails and then make adjustments to nurture prospects. You can also detect in real time when a prospect gets serious about the purchasing decision and then reach them with the right content. The solution gives you the flexibility to engage prospects through a variety of methods:
- Send follow-up emails that contain information based on a prospect’s intent.
- Use tracked links in emails to share recent customer success stories or scores over competitors.
- Send invitations to technology events or online seminars and webinars.
- Invite prospects to read case studies or download white papers.
- Send newsletters about industry developments and other interesting technology-related news.