Demand Generation Professional Handbook
A Reference Guide for Today's Marketers
Is your demand generation engine firing on all cylinders? Are your demand generation programs aligned with your organization’s revenue goals? Are your programs producing enough quality leads? Are your sales and marketing organizations aligned? If your answer is “no” to any of these questions...
Check out CallidusCloud's 2014 Demand Generation Professional Handbook; a Reference Guide for Today's Marketers, written to help you take your marketing to the next level. Whether you are a serious demand generation practitioner, aspire to be one, or want to hire one, you'll learn:
- Why there is a growing need for demand generation managers
- Critical skills to be a rock star demand generation professional
- How marketing automation can jump start your demand generation engine.