You can improve the efficiency of your lead identification, tracking, and nurturing processes:
- Capture leads generated from marketing campaigns and convert anonymous website visitors into leads.
- Acquire unmatched lead insight by using unique data mining and business intelligence technology.
- Automatically score and prioritize leads on the basis of predefined parameters related to activity, interest, and intent.
- Deploy personalized lead nurturing programs aimed at building relationships and bringing prospects nearer to sales readiness.
- Implement cost-effective collaboration opportunities with partners and affiliates, and deploy one-click integration with social networking platforms.