Drip by Drip, Nurture Your Leads
You can use the CallidusCloud workflow to run small, frequent, and low-risk engagements over a long period of time — and help transform cold leads into hot leads.
- Simple, time-based trigger: With the CallidusCloud Marketing solution, it is easy to set up time-based, periodic triggers for your email nurture campaigns.
- Action-based triggers: The CallidusCloud Marketing solution allows you to customize responses for each prospect based on their response to emails (such as never opened, clicked-through, no clicks after opening). Complex logic paths with subtasks support your most intricate nurture campaign tactics.