Marketing Solution

Lead Nurturing

Nurture Leads in a Personalized Way to Reach Sales Readiness

The CallidusCloud Marketing solution provides the means and tools necessary to nurture leads in a personalized way and sustain their interest until they reach sales readiness. Marketers can build long-term relationships with prospects by using the solution’s robust lead nurturing capabilities:

  • Filter out the mismatches and target specific customers through marketing-initiated drip campaigns that ensure a lead stays engaged.
  • Deliver appropriate marketing collateral like white papers, research papers, and case studies to keep a lead engaged with the brand until he or she is ready to buy.
  • Nurture the best customers, offering them more specialized products and services.
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Improve Conversion Rates with an Automated Lead Nurturing Program

With the patented data mining and business intelligence technology in the CallidusCloud Marketing solution, marketers can:

  • Understand leads better, including their intent and where they are in the purchase cycle.
  • Classify leads according to sales readiness.
  • Pass hot leads to sales.
  • Run personalized lead nurturing campaigns using the CallidusCloud email marketing solution.
  • Leverage social media to gain deeper insight into customers and get feedback on how to improve their experience.
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Drip by Drip, Nurture Your Leads

You can use the CallidusCloud workflow to run small, frequent, and low-risk engagements over a long period of time — and help transform cold leads into hot leads.

  • Simple, time-based trigger: With the CallidusCloud Marketing solution, it is easy to set up time-based, periodic triggers for your email nurture campaigns.
  • Action-based triggers: The CallidusCloud Marketing solution allows you to customize responses for each prospect based on their response to emails (such as never opened, clicked-through, no clicks after opening). Complex logic paths with subtasks support your most intricate nurture campaign tactics.
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lead nurturing drip campaign

Demand Generation Professional Handbook

A Reference Guide for Today’s Marketers!

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