Build Synergy with Sales: Free Lead Scoring Toolkit
Lead scoring: it seems like such a basic concept, and yet, its complex nuances create challenges that overwhelm marketing and sales teams globally. This toolkit will help your team get started with best-practice lead scoring; not just getting-by lead scoring.
This free toolkit includes:
Reports & Quick Reference Guides
Why Your Sales Team is Vital for Successful Lead Scoring - And Vice Versa
Contains a variable-rich hypothetical outline to help you map out your lead scoring system; what often-forgotten attributes you should include in your scoring schemes (hint: it's more than just web-based actions); and more!
The Lead Quantity Myth
This quick-reference guide provides a great overview of how marketing teams should approach working around and resolving sales teams' quantity bias for leads.
B2B Marketers Refine Lead Scoring Models to Boost Sales Effectiveness
Learn how marketing organizations that employ lead scoring effectively pass fewer leads to sales, and why this is actually a good thing. (Special report from DemandGenReport, sponsored by CallidusCloud)
Articles & Infographics
Predictive Lead Scoring Study Infographic from SiriusDecisions
A collection of articles on topics such as giving sales teams a treasure map with lead scoring, not a goose chase; leads' labor lost in the gruesome impact of misalignment; building a case for a lead qualification team; and evolving your lead management approach.