LeadRocket

Lead Scoring

Identify Leads That Provide the Best Opportunities for the Sales Team

LeadRocket helps you separate the high-intent, ready-to-buy leads from the low-intent, just-looking-for-info leads. Use this solution to score, qualify, and prioritize leads, so your sales team can identify and focus only on higher-quality leads for faster conversions. LeadRocket’s lead scoring model gives scores to both explicit and implicit data. Explicit data is static, and scores from this data are given to a prospect based on the prospect’s company size, industry segment, job title, and geographic location. Implicit data is more dynamic. Scores from this data are given based on a prospect’s digital body language: pages visited, emails clicked, white papers downloaded, and the like. The solution also allows you to set up scores and actions such as:

Score based on activity:

Set scores for leads based on different types of visitor activities, so you can quickly qualify them for lead nurturing.

Score based on demographics:

Use benchmark company profiles or individual job titles to set your scores and fast-track such leads to your sales team.

Alerts for quick action:

Set up email alerts that tell you when a lead crosses a threshold scoring level, so your sales team can quickly reach out to that prospect.

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