Six simple steps to select & implement a marketing automation solution.
Demand generation has become more important, more complex, and requires more precise measurements to fine-tune and scale your marketing processes.
You can operate manually on a very small scale, but any lead generation campaign spread over time, involving a large number of prospects, and multiple touch points requires a marketing automation solution.
Key Steps Include:
- Document how leads flow between sales & marketing
- Align with Sales and agree on the metrics you will use to measure success
- Define your lead stages, create lead scoring, and firm up a lead nurturing strategy
Once the above steps are defined you can then create a business case for marketing automation to present to your C-suite.