Six simple steps to select & implement a marketing automation solution.

Demand generation has become more important, more complex, and requires more precise measurements to fine-tune and scale your marketing processes.

You can operate manually on a very small scale, but any lead generation campaign spread over time, involving a large number of prospects, and multiple touch points requires a marketing automation solution.

Key Steps Include:

  • Document how leads flow between sales & marketing
  • Align with Sales and agree on the metrics you will use to measure success
  • Define your lead stages, create lead scoring, and firm up a lead nurturing strategy

Once the above steps are defined you can then create a business case for marketing automation to present to your C-suite.

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