Email campaigns are no longer optional when it comes to B2B marketing.
So, what is it that converts a subscriber into a prospect?
With a wide range of lead generation and lead nurturing benefits, email marketing can reap significant lead generation, lead nurturing, and sales revenue benefits.
Download this free white paper containing email newsletter essentials that enable you to generate leads, nurture them, and build long-lasting relationships with prospects.
Including best practices for:
- Email optimization, layout, and aesthetics
- Creating engaging, crisp, and relevant email content
- Curating permission-based email lists
- Calculating delivery benchmarks and ROI metrics
- Testing and troubleshooting email deliverability