Sales and Marketing Alignment is a goal for nearly every company, but few have successfully done it. Technology, processes and personalities can impede efforts to bring sales and marketing together. Marketers have to use their wits and the tools at their disposal to make "stealth" alignment happen, bringing the benefits of greater alignment without forcing sales out of its comfort zone.
In this webinar you will discover:
- How data can eliminate sales and marketing's "blind spots"
- The value of a shared sales and marketing lexicon
- The numbers that prove how better alignment means better sales commissions
- Speaker: Matt Heinz, President, Heinz Marketing
- Speaker: Kerry Cunningham, Research Director, Sirius Decisions
- Moderator: Anthony Salas, American Marketing Association