Marketing Solution

Visitor Identification and Intelligence

Know Your Customers Better and Please Them with the Right Messages

A state-of-the-art data mining engine in the CallidusCloud Marketing Solution identifies and tracks inbound leads. With this functionality, you can instantly uncover your prospects’ interests and their position in the buying cycle by using behavioral tracking, analysis, and historical information — so you can engage and move prospects down the funnel more quickly.

You can:

  • Get critical information on decision makers within each organization to influence them with the right message at the right time.
  • Get comprehensive demographic details, company data, and valuable contact information to reach prospects in the most productive way possible.
  • Gain superior lead intelligence as you capture behavioral information to personalize engagement.
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Align with Your Prospects

The CallidusCloud Marketing Solution not only identifies anonymous website visitors, but it also intelligently analyzes their interests and intent to enable a targeted sales approach.

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  • Identify a prospect’s readiness: The solution uses sophisticated behavioral analysis to identify where prospects are in the buying process.
  • Nurture leads: Marketing teams can focus on lead nurturing programs that result in better-qualified leads, and sales teams can close deals faster.
  • Establish personalized programs: You can arm yourself with lead intelligence to establish personalized and insights-driven lead nurturing programs for building relationships and bringing prospects nearer to sales readiness.
  • Influence buying decisions: By taking advantage of social collaboration and the wisdom of crowds, you can influence the buying decisions.

Connect with Your Prospects

Eliminate lead-lag with the CallidusCloud Marketing Solution. By using built-in lead management and contact tools, sales teams can make a real-time connection with qualified prospects. These tools easily integrate into your existing CRM solutions, such as Salesforce, NetSuite, SugarCRM, Microsoft Dynamics, SAP CRM, and Zoho.

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Is Your Website Conversion Ready?

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