With the CallidusCloud marketing automation solution:
- Attract and generate more leads through SEO and social campaigns
- Identify your qualified leads and turn them into opportunities
- Enable sales and marketing teams to collaboratively improve deal sizes, win rates and sales cycle times
Gather deep lead intelligence in real time to help you accelerate the sales process. Capture website visitor insights to identify opportunities and learn key insights.
- Learn visitor intent and identify sales leads, partners, or competitors trying to obtain information
- Capture valuable prospect information such as interest, level of engagement, and visit focus to improve the quality of your leads
- Receive real-time information about decision makers and influencers in the prospect organization
- Take advantage of social collaboration and the wisdom of crowds built into a powerful lead management engine
- Smoothly integrate with all the top CRM solutions to connect marketing and sales for a consolidated view of prospects
Find out what online visitors are looking for and where they are in the buying cycle using behavioral tracking and analysis and historical information. Use actionable intelligence to qualify each opportunity and target the response using our state of the art data mining engine.
- Prioritize lead scores based on prospect identity, buying intent, and predictive models
- Convert customer and prospect data into business intelligence with data mining solutions
- Show value and accountability with graphs and charts for clear visual understanding
- Easily correlate sales lead sources with prospect activity to fine tune marketing programs
View all leads coming from your website, marketing campaigns, email campaigns, social media, and offline leads in one single dashboard. Implement marketing campaigns that maximize your sales pipeline.
- Get complete data including company details, contact information, and buying intent to act on your leads
- Separate high-intent, ready-to-buy leads from the low-intent, just-looking-for-information leads
- Chart your nurture path, and the marketing automation workflow module executes the campaign
- Connect your marketing campaigns using our email module to effectively deliver your product or solution message
- Know what prospects are saying about your business in social media channels and reach out to them
- Create, edit, and deploy your email campaign landing pages on the fly without design or web team support
Search Engine Campaigns
Create search engine campaigns based on prospect behavior for more leads to power your sales teams. Optimize your company’s placement in search results using SEO. Build more effective keyword lists, track results, and build link strategies to send more prospects to your site.
- Know if your website is optimized for search engines by using page optimization scores
- Find keywords related to your marketing campaigns.
- Use metatags, anchor text, hyperlinks, and backlinks to optimize your web pages
- Monitor the visibility of your keywords to search engines
- Find broken links, duplicate titles, and anchor text on your web pages
- Discover websites where you can build links to your site and increase traffic
- See it all on a single dashboard for all SEO activities on a single platform
Find out what your customers are saying in social media, clarify their needs, and reach out to them with specialized campaigns. Monitor their online behaviors to identify potential leads. Measure your social media campaigns to convert social contacts into opportunities.
- Identify casual website visitors arriving from social media sites such as LinkedIn, Twitter, or Facebook
- Convert long campaign page URLs to shorter Buzzlinks and use them in emails, social networking sites, chat, and more
- Simplify your social media campaign monitoring and understand each campaign’s effectiveness