What IS Lead to Money?
Lead to Money, called Lead-to-Revenue Management (L2RM) at Forrester Research, standardizes, automates, scales and integrates the practices needed to engage with customers across their life cycle. Lead to Money is a methodology and automated solution that bridges the gap between the marketing and selling process. Businesses deploying Lead to Money solutions do so to reap many benefits.
Learn the 5 keys to accelerated Lead to Money and how an automated Lead to Money solution can:
- Automate business processes for efficiencies throughout the organization – from lead generation to incentive compensation.
- Enable increased productivity, greater customer engagement and top-line results.
- Integrate business processes to create dynamic agile organizations.
- Speaker: Peter O’Neill, Vice President & Research Director, Forrester Research
- Speaker: Laura Roach, SVP of Marketing and Customer Success, OpenSymmetry
- Moderator: David Myron, Editorial Director, CRM magazine