What IS Lead to Money?

Lead to Money, called Lead-to-Revenue Management (L2RM) at Forrester Research, standardizes, automates, scales and integrates the practices needed to engage with customers across their life cycle. Lead to Money is a methodology and automated solution that bridges the gap between the marketing and selling process. Businesses deploying Lead to Money solutions do so to reap many benefits.

Learn the 5 keys to accelerated Lead to Money and how an automated Lead to Money solution can:

  • Automate business processes for efficiencies throughout the organization - from lead generation to incentive compensation.
  • Enable increased productivity, greater customer engagement and top-line results.
  • Integrate business processes to create dynamic agile organizations.

Presenters:

  • Speaker: Peter O'Neill, Vice President & Research Director, Forrester Research
  • Speaker: Laura Roach, SVP of Marketing and Customer Success, OpenSymmetry
  • Moderator: David Myron, Editorial Director, CRM magazine
OpenSymmetry

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