MARKETING

Marketers are under ever-greater scrutiny to demonstrate their contribution to revenue, but their ability to do that is hampered by persistent, old-school issues: a lack of visibility into the sales process, the absence of critical content and lead metrics, and technologies that are difficult to learn and which operate in a silo. Breaking down barriers between applications, and between sales and marketing, is a difficult but necessary task, and enabling the entire marketing department to use the same automated tools is a challenge because of the complexity of most marketing automation solutions.

CallidusCloud provides the following products and solutions for Marketing:

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