Leverage Mobile Learning and Course Authoring Tools

We call it the “training paradox.” Managers inherently know the value of training. But the pressures of closing business and managing day-to-day activities result in a lack of focus in developing their people. If only there was an easier way to impart the knowledge and skills reps need to be successful.

“ Interactive training techniques involving student-to-student learning typically result in 90% retention of course content”

Training Best Practices

Mobile learning is an integral part of employee onboarding, product launches and employee growth programs. Consider these recommendations from Gartner[1]:

  • Plan for product sales training as an integral part of the product development cycle
  • Start training early in the product development life cycle
  • Focus course authoring on a “learn by doing” approach rather than lectures or webcasts
  • Involve sales people in the design of their learning to improve engagement

The failure rate for new product launches is estimated at 50-75%, often linked to poorly executed sales readiness and ineffective product sales training[2].

In fact, mobile learning and training creates many long-term positive impacts on the bottom line, including:

  • Preventing costly mistakes
  • Reduced support for better trained employees
  • Better use of applications by employees

Interactive training techniques involving student-to-student learning typically result in 90% retention of course content[3]. The ROI extends to coaching salespeople in the field. Employees who receive at least three hours of coaching per month achieve 107% of quota on average, according to CallidusCloud research.

[1] Gartner Research, Marketing Essentials: How to Drive Growth With Improved Product Sales Training, 2012
[2] Gartner Research, Marketing Essentials: How to Drive Growth With Improved Product Sales Training, 2012
[3] Gartner Research, Marketing Essentials: How to Drive Growth With Improved Product Sales Training, 2012