Marketing and sales will succeed or fail together. The two must be on the same page: sales needs all the information marketing uncovers about each prospect, and marketing needs visibility into the sales process. Track all your programs and spend to see what’s working and what’s not. Run personalized campaigns that cut through the noise and engage your buyers. Track all your traffic to be more relevant and deliver a better experience right from the get-go.
Personalize your marketing messages for every lead and prospect your organization identifies. Generate dynamic lists based on specific criteria, segmentation and suppression lists from online and offline sources.
Ease of Use
Give the power of marketing automation to everyone in your organization – not just the technical gurus. Create landing pages on the fly with no design support needed.
Identify your prospects’ readiness to buy and start getting the hottest leads into sales’ hands at exactly the right time. Identify when prospects are in the buying process with sophisticated behavioral analysis.
Track Website Visitors
Identify the prospects who are interacting with your website – even when they don’t fill out forms. Gain comprehensive demographic details, company data, and valuable contact information to reach prospects in the most productive way possible.
Automate Campaign Management
Push out smarter campaigns through a single system for all of your marketing programs — both inbound and outbound. Compose and schedule posts for Twitter, Facebook, and LinkedIn through a single module.
Integration with the Channel
Help your partners market your products and services like members of your internal team to maximize revenue from the channel. Create combined marketing campaigns with co-branded content.